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PitchBook: Reviews, Features, Pricing and Alternatives

By April 8, 2022January 22nd, 2023No Comments

Since its founding in 2009, PitchBook has become a leader in the financial data industry by building a comprehensive database of venture capital and private equity data. Today, PitchBook is 100% owned by Morningstar and, as of this writing, has 74K users on its platform which generates $290 million in annual revenue.

Here is the corporate timeline for PitchBook:

  • 2007: Founded by John Gabbert.
  • 2009: Launches the PitchBook Platform.
  • 2009: Morningstar invests $4.2 million in PitchBook for an estimated 20% stake.
  • 2016: Morningstar acquires the remaining 80% interest in PitchBook for $180 million.

What Does PitchBook Offer

Since launching in 2009, PitchBook has received significant scale as a provider of venture capital and private equity data with over 1,000 employees listed on LinkedIn. The company started out with a focus on venture capital and quickly expanded to support other segments including private equity firms, corporate development, law firms, and universities. Today, PitchBook offers the following data on their platform:

  • Venture Capital and Angel Financings
  • Private Equity Transactions
  • M&A Transactions
  • Limited Partner Data
  • Fund Raising Data
  • Lender Data
  • Advisor Data
  • Private Company Data

Coverage Universe

PitchBook is an international database. It is not possible to purchase U.S. data separately.


PitchBook competes with the following companies in the financial data market:

  • CB Insights
  • Preqin
  • Refinitiv
  • S&P Capital IQ
  • TagniFi

Customer Reviews and Feedback

In our conversations with clients using PitchBook, these are some of the common reasons people like the platform:

  • Venture capital funding data
  • Name recognition
  • Global coverage
  • Salesforce integration

These are some of the reasons why people choose to move away from PitchBook to other data platforms:

  • Expensive subscriptions
  • Aggressive annual cost increases
  • Can be difficult to navigate
  • Missing lower middle-market transactions
  • Lack of easily exportable contact information
  • Limitations on the amount of data that can be exported
  • Limited Excel add-in functionality
  • Errors in public company data
  • Public company data is not transparent or point-in-time capable.

What Does PitchBook Cost in 2023?

PitchBook does not publish its pricing but here are some data points we’ve run across in conversations with some of its clients:

  • An investment banking firm with 3 users was paying $32,000 per year.
  • A private equity firm with 7 users was paying $60,000 per year
  • An investment banking firm with 5 users was paying $45,000 per year
  • A business valuation firm with 2 users was paying $25,000 per year
  • An investment banking firm with 10 users was paying $70,000 per year

How Does TagniFi Compare to PitchBook?


TagniFi Value TagniFi Pro PitchBook
Annual Price $3,590 $4,990 $25,000+
Public Companies
M&A Transactions
Private Equity
Team Bios
Key Executives
M&A Advisors
Private Companies
Closed-End Mutual Funds
Analyst Estimates
FDIC Bank Call Reports
Economic Data and Interest Rates
Company Searches
M&A Transaction Searches
Investor Searches
People Searches
Portfolio Company Searches
Economic Data Searches
Excel Add-In
Function Builder
Model Library
Save As Values
Convert From Values
U.S. Market
International Markets
Phone and Email Support
Excel Model Conversion1
Free Quarterly Economic Updates
1 - Additional charges may apply.